TURN-KEY GOOGLE ANALYTICS
Last Updated: Tuesday 15th December, 2009
GLU Platform components integrate directly with Google's ActionScript 3.0 API for
Event Tracking and also more traditional Page View Tracking, providing powerful, ready-to-go, Google Analytics in Flash. View our Google Analytics KB article here
Turn-key Google Analytics
Integrating Google Analytics with your rich media projects is now as simple as checking a box.All GLU Platform components come pre-integrated with Google Analytics for Flash ("garforflash") at an Event Tracking level, which means no technical knowledge is required to integrate with Google's ActionScript 3.0 API and tracking can simply be turned on or off from the GLU Rich Media Management System ("RMMS").
For finer control adjustments can be made at the GLU Data Component level within the Adobe Flash Authoring Environment's Component Properties Inspector.
The GLU Platform also provides a standalone GLU PageView Connector for more traditional 'screen' based project tracking requirements.
What does Google say?
"DDX have been particularly quick in adapting the GLU platform to take advantage of the Analytics integration using ActionScript 3, so they were a great example to use during the presentation, focusing in particular on the Choco Creative and Toyota Tarago micro-sites. Both these campaigns were cases in which tracking software of a few years ago would not have been able to cut it … but with the new tools becoming available today, rich media campaigns are essentially as easy to track and manage as static ones..."SHYAM GOVARDHAN - Customer Solutions Engineer with Google
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