The GLU Platform: The most comprehensive, integrated end-to-end solution for rich media development, collaboration and management

User Generated Content

Twenty (20) hours of video were being uploaded to YouTube every minute in May of 2009.

"More than 82 million people in the US created content online during 2008, a number expected to grow to nearly 115 million by 2013 according to numbers released by eMarketer." - Mashable

Whilst there is debate regarding the true value of User Generated Content ("UGC") it is clear that with the right strategy and execution UGC can provide benefits for both businesses and their customers, and the ability for businesses to differentiate themselves from their competitors.

The right strategy and execution though are key and this is where the GLU Platform excels.

The Right Strategy and Execution

The GLU Platform provides pre-built components and a flexible development framework which mean strategy and execution don't need to be compromised by working with off-the-shelf technology solutions.

Whilst GLU Components can be used 'as-is', the GLU Platform's ability to be seamlessly integrated mean the creative execution needn't be compromised, and UGC capabilities, including ingestion of text, images, video and audio items, can be quickly set up and deployed, along with the administration requirements for managing content.

Leveraging the GLU Platform also removes the work otherwise required to build UGC functionality, saving both time and money, and enabling you to focus on the strategy and execution.

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