The GLU Platform: The most comprehensive, integrated end-to-end solution for rich media development, collaboration and management

Project Description

Cadbury Eyebrow Me! campaign included an application whereby a website visitor could upload a photo of themselves, and a friend, and have this automatically superimposed into Cadbury's 'Eyebrow Dancing' television commercial:

http://www.youtube.com/watch?v=TVblWq3tDwY

The application also included the ability to send the superimposed video creation to a friend, and a public gallery for moderated user submissions.

Visit the Cadbury Eyebrow Me! application via the bottom right hand panel:

http://www.aglassandahalffullproductions.com.au/

GLU Platform Benefits

By leveraging the GLU Platform Saatchi & Saatchi were able to:

- Save on the production cost associated with building a custom management system for the campaign;

- Quickly and easily moderate user submissions through-out the duration of the campaign;

- Have GLU Platform components customised and seamlessly integrated without compromising creative;

- Localize regional versions of the campaign quickly whilst retaining management control under a single account; and

- Rely on a solid rich media management and delivery platform through-out the campaign's success.

Testimonial

"We used the GLU application to moderate the UGC for our Cadbury Eyebrow Me! application. Put simply, using GLU was extremely easy and intuitive.

GLU has a wide range of features and functionalities that make content management simple. It was quick, effective and assessable.

The team at DDX were beyond outstanding and always available to provide support when required. We felt confident that if any issues were to arise this highly commendable team would be able deal with them swiftly. DDX were so perfect to work with and the project process was so seamless, it makes this testimonial difficult to expand on."

CHRISTINE SULTANA - Digital Producer, Saatchi & Saatchi

http://www.saatchi.com.au/

Integration Overview

The Cadbury Eyebrow Me! application integrated with the GLU Platform for the following key requirements:

Uploading, moderating and displaying user generated content
GLU Gallery Module

User registrations and management
GLU Registration Module

Send-to-friend functionality and management
GLU Form Module

Credits

Client / Cadbury

Campaign / Glass and a Half Full Productions' Eyebrow Me!

Agency / Saatchi & Saatchi