The GLU Platform: The most comprehensive, integrated end-to-end solution for rich media development, collaboration and management

Project Description

Surf, art, music, and free beer & complimentary tickets are the four pillars on which Mambo is built.

The Flash website was designed to reflect Mambo's culture, with hidden layers, cheeky illustrations and animations, and movable objects, whilst including content management capabilities.

Technical features included deep-linking, search engine friendly url's, flash content management, flash search engine optimization, and Google Analytics for Flash.

GLU Platform Benefits

By leveraging the GLU Platform Mambo were able to:

- Save on the cost associated with building a custom Flash CMS,

- Save time by using a management system to update their Flash website rather than manually re-compiling Flash SWF files
  or editing and uploading XML files and images every time an update was required,

- Have GLU Platform components customised and seamlessly integrated without compromising creative, and

- View detailed reporting on, and analytics of their website visitors through Google Analytics.

Testimonial

"The Mambo label has always represented what is fun and quirky in life. It appeals to the Australian sense of humor...

...In addition to providing a rich internet experience, [with our new website] we are able to track our customer base, measure the effectiveness of our website and integrate with other internet marketing opportunities so that we can respond to online information more effectively."

MATT OWENS - Marketing Manager, Mambo

http://www.mambo.com.au/

Integration Overview

The Mambo Flash Website integrated with the GLU Platform, using the GLU Modules listed, for management of the following key functional requirements:

Flash banners and promotional areas
GLU Banner Module

Product range and information, Artist Profile, The Gallery and 'Spill The Drill' galleries
GLU Gallery Module

Links listings and categories
GLU Links Module

Main menu and internal sub-menu management
GLU Menu Module

Latest News and News Archives
GLU News Module

Newsletter sign-up and registrations management
GLU Registration Module

Text and image pages such as Artist Profile information and Spill The Drill
GLU SimplePage Module

Credits

Client / Gazal

Campaign / Mambo Flash Website

Design / Aistrope