The GLU Platform: The most comprehensive, integrated end-to-end solution for rich media development, collaboration and management

Project Description

The MySpace VRAW campaign consisted of a series of Flash elements embedded in a MySpace page which were managed by the GLU Platform through its online management system.

By embedding GLU Platform powered Flash elements into VRAW's MySpace page, these were able to be quickly and easily updated and were able to leverage the GLU Platform's powerful features.

MySpace VRAW was a Finalist in 2008 Cannes Media France, Winner in the Consumer Goods category at the 2008 Australia Interactive Advertising Awards, and Silver for Best website & Bronze for Digital Innovation at the 2007 ADMA Awards.

http://www.myspace.com/vraw

GLU Platform Benefits

By leveraging the GLU Platform MySpace were able to:

- Save on the cost associated with building a custom Flash CMS;

- Save time by using a management system to update their Flash website rather than manually re-compiling Flash SWF files
  or editing and uploading XML files and images every time an update was required;

- Provide an interface for their client to update content when and as required saving on manual content updates; and

- Have GLU Platform components customised and seamlessly integrated without compromising creative.

Testimonial

"DDX are the premier Australian rich internet application experts we regularly trust as development partner on dynamic multimedia projects. Our clients have benefited from use of their slick, easy to use DDX FlashCMS platform and their work was instrumental in the launch of MySpace online ticketing."

HELEN MCGEE - Creative and Client Solutions Director, Fox Interactive Media

http://www.foxinteractivemedia.com.au/

Integration Overview

The MySpace VRAW Campaign integrated with the GLU Platform, using the GLU Modules listed, for management of the following key functional requirements:

Job Categories
GLU Gallery Module

Fashion Galleries, Ticker, Top Jobs, Top Videos, and Videos information
GLU Links Module

Featured listings
GLU Menu Module

Homepage Headlines, and Jobs news feeds
GLU News Module

Text and image sections, Artists, Musos, and The Score
GLU SimplePage Module

Credits

Client / Frucor Beverages

Campaign / MySpace VRAW

Agency / OMD, MySpace