The GLU Platform: The most comprehensive, integrated end-to-end solution for rich media development, collaboration and management

Project Description

News Digital Media in collaboration with News Magazines created a cross media campaign to promote Toyota Tarago.

The Toyota Tarago Flash website consisted of four (4) key sections: Homepage Welcome, $50,000 Giveaway Competition, Toyota Tarago Features, and Canteen Message screens.

A key feature of the Flash website was the Canteen Message screen which provided visitors the opportunity to submit a message of support for young people living with cancer. Toyota donated $1 for every unique message, up to a maximum of $20,000, which was left on the website.

The database provided to Toyota at the end of the campaign was 1.5 times larger than initial targets.

http://www.newsspace.com.au/digital/article/81

GLU Platform Benefits

By leveraging the GLU Platform News Digital Media were able to:

- Have development completed and the campaign deployed in an extremely short space of time by leveraging
  pre-built components and functionality;

- Save on the cost associated with building management system requirements;

- Moderate and publish user submissions for the Canteen 'submit a message' section of the website; and

- Collect and manage competition registrations.

Testimonial

"When working on the Toyota Driving a Difference campaign, DDX were nothing short of spectacular.

With a drastically shortened timeline to turn the project around, DDX’s professionalism, ability to work under extreme pressure ensured the project met its deadline and left us very impressed.

DDX has been and will continue to be a preferred News Digital Media partner in developing unique and media first interactive executions that not only perform, but also push digital boundaries."

GABRIEL TAMBORINI - Senior Designer, News Digital Media

http://www.newsdigitalmedia.com.au/

Integration Overview

The Toyota Tarago Flash Website integrated with the GLU Platform, using the GLU Modules listed, for management of the following key functional requirements:

Submit message, moderation and publishing
GLU Blog Module

Send-to-friend functionality
GLU Form Module

Product features and gallery section
GLU Gallery Module

Competition entry form and registrations management
GLU Registration Module

Credits

Client / Toyota

Campaign / Driving a Difference

Agency / News Digital Media